T R I O F I T
About the Brand
T R I O F I T – Rebecca & Drew was a women’s clothing company known for its patented TrioFit sizing system which used a women’s "bra size, height, and body shape" to create a nearly custom fit. The patent “relates to an outer garment...such as a shirt or a shirt-dress, that has optimally adjusted measurements, and includes at least one measurement that changes based on physical characteristics of a wearer.
Challenge
Market TrioFit’s exclusive technology for prospective buyers in the Fashion industry.
Solution
Build an online interactive experience easily accessible to buyers without the need for a meet and greet.
Create a story through fashion illustration.
Engage the user through interactivity.
Allow potential buyers to review the technology without pressure.
Result
Within a year, the technology was sold to InStyle which successfully integrated the technology in various business applications within their industry.
Short videos were created for marketing to use across social platforms.
Carefully balanced design and development allowed for a quick precise presentation that was intuitive and kept the viewer engaged.
