E A S T E R S E A L S
About the Brand
E A S T E R S E A L S – This American 5013 nonprofit organization provides disability services to additional support organizations serving veterans and military families, seniors, and caregivers. In schools, workplaces and communities, they foster environments where everyone is included and valued — with a real and positive impact on us all.
Challenge
Create collateral for the annual Easter Seals event
Solution
Elevate the brand with fresh new visuals. Grow donations through thoughtful design that is inspiring while also appearing cost effective.
Build the brand through conceptual design and photography.
Design a sophisticated collection with unconventional formats.
Write content that supports the elevated look.
Ensure consistency throughout all touch points from the initial RSVP, event brochure and marketing collateral.
Result
Well received, donations increased considerably due to marketing’s ability to utilize the well-designed creative prior to the event. Previous gala designs did not support a unified visual package and as a result, marketing had less to work with which led to less donations. Photographing the Easter Lilly inspired the organization as well as those who donated—symbolizing growth and hope.
The event catalog was designed with an asymmetrical fold that enhanced the storytelling.
